The port was founded in 1620. Port of Göteborg is run as a limited company and acts as both Port Authority and Stevedoring company. The Port of Göteborg is owned by the City of Göteborg. The Port of Göteborg occupies about no. 65 in the world, no. 15 in Europe on the World Top 100 Ports list (the positions go for tonnes handled as well as containers (TEU) handled).

Figures:

862,500 containers TEU

625,300 ro/ro units

271,500 new cars

1.9 million passengers

22.8 million tonnes of oil

43.3 million tonnes of goods

341,200 rail shuttles TEU

1,220 employees

To arrange customer and complaint management in an optimal way

 Challenges

A lot of contact information that needs to be structured into different segments

Ability to make the selection of different criteria for mass e-mailling and labels

Need to do follow ups of the mailing result

Sharing of information related to the customer

Manage the dispatch of newsletters

Usability aspects have high priority

Results

Implementation of GEDYS Intraware CRM downsized by the configuration to basic requirements needed in the first step, „think big, start small" approach

High accuracy in the selection of recipients for mailings

Centralised contact management within the GEDYS IntraWare Contacts Module

High quality in contact data

Easy to send the right information to the right contact person

Implementation of the Sales Module as a next step, to keep track of the sales process

"We use the CRM to send newsletters in a fast and accurate way and to keep track of customer appointments, meetings etc."

Göteborg Hamn