Professional e-mail marketing and serial letters or faxes for Lotus Notes Domino with GEDYS IntraWare 7 Mailing

In the marketing arena, for the acquisition of new customers and with assurance of customer loyalty, companies increasingly focus on e-mail marketing. In addition to your scaled Lotus Notes system you easily and quickly create and send personalised e-mails, letters, SMS and faxes with GEDYS IntraWare Mailing.

Overview Mailing

E-Mail Marketing
Personalised cover letters and mailing lists
Processing of responses and ­statistics
Make use of the increasing potential of mobile marketing
Newsletter Marketing
Main features at a glance

Further Material

Professional e-mail marketing and serial letters or faxes for Lotus Notes Domino
Presentation about professional e-mail marketing and serial letters or faxes

Continuative information and checklists about CRM

CRM information package free of charge

E-mail marketing for the acquisition of new customers and the assurance of customer loyalty

Define templates, type and time of despatch - the whole execution is done by the software

The Mailing module provides extended functions for mailings complementary to GEDYS IntraWare 7 ­Contacts and Office. The easy and intuitive user interface offers all functionalities for serial letters and professional e-mail marketing: from defining the target group and templates through sending out the mailing to the automated processing of responses.

Personalised cover letters and ­mailing lists

Easy mailing creation in the mailing profile.

The professional creation of texts and pictures is getting increasingly important for the success of your mailings. You can create your cover letters individually as a text or HTML template as well as a Word document.

You can also use predefined templates, making emails more personal and visually attractive.

Intelligent distribution and selection tools perform the compiling of mailing lists across all data bases.

Processing of responses and ­statistics

With the Mailing module responses are processed automatically. Incorrect responses are identified and excluded from further mailings by assigning key words. Responding to emails can easily be assigned to the ­Contacts module.

The statistical analysis in the mailing profile provides you with a detailed overview of the number of addresses for created and sent documents as well as for failures. When required, the Mailing module can actively send information on the status of the mailing by e-mail including the log file.

Make use of the increasing potential of mobile marketing

The Mailing module enables you by CTI integration to send out personalised SMS campaigns to those addresses of which you have a mobile number and a corresponding authorisation.

Newsletter-Marketing

With the coming release of the module, GEDYS IntraWare 7 Mailing offers the automatic generation and sending of newsletters as serial e-mails which can be sent with specific e-mail topics to interested parties. The process is possible from the writing and designing of cover letters through to compliant subscription procedures to the responses and statistics. The Mailing module is your solution for the planning, creation, sending, administration and controlling of newsletters.

Mailing – Main features at a glance

Mailing planning

Clear mailing profile with address selection, template selection and type of dispatch

The despatch time of send mails can be exactly specified

Standard and continuous mailings

Free choice of sender and reply address

Definition of the individual templates as a text or HTML* file, respectively Notes or Word* document

Storage of completed mailings with logged statistics

Administrative definition of the creation and sending of documents for a best possible deployment of the resources

Mailing lists

Definable search rules for the automatic and manual selection by means of all company, contact and document information

Selection across all databases

Selection alternatively in the background

Address assignment directly from the contact or company entry

Selection of the distribution list according to serial letter key words of previous mailings

Overview of all addresses, documents, failures and replies

Implementation and documentation

Completely personalised cover letters

Print and send faxes and e-mails directly from the application

Send out SMS* by means of CTI integration

Precisely controlled despatch

Automatic processing of responses

Automated assignment of replies and mass processing for the mailing profile

Undeliverable (bounced) e-mails are filtered

Mailing documents and replies can be archived in connected Office databases

Alternative documentation of the mailings with key words in the contact addresses

Statistics on imported addresses, created and sent documents

Archive overview on previous mailings and newsletters

Images and file attachments can be included in e-mails

Newsletter*

Subscribe and unsubscribe by e-mail

Selection of topics and topic specific sending

Opt-in and Opt-out

Certain e-mail addresses can be excluded in mailings (blacklist)

Technology

Resource saving storage of completed mailings ­including the documentation of statistics

Administrative definition of the creation and sending of documents for a best possible deployment of the resources

Detailed logbook

Error messages can be send by e-mail to the ­administrator

CTI integration

LC technology for a dynamic language choice

Central administration and configuration

Collaboration with the GEDYS IntraWare 7 modules

Address and master data administration with the Contacts module**

Flexible document management with the Office module

Campaign planning, management and analysis with the Marketing module

* follows with the next release of the module

** Working with the Mailing module requires the Contacts module