Maintaining customer relations goes mobile: Mobile CRM is introduced at CeBIT 2008

Petersberg – Today’s business world is above all one thing: fast moving. Often, important decisions have to be made at once and everywhere – no matter where the field staff members are at any given moment. However, to be able to react quickly and make the right decision for the customer, much more information is usually necessary. Usually, there is no time to retreat to the office to work on documents or check important customer activities and details. Therefore, all information concerning a customer must also be accessible en-route.

Thanks to integrated BlackBerry end devices into the comprehensive CRM suite "GEDYS IntraWare 7”, mobile Customer Relationship Management is now a reality. This not only optimises the relation between customers and the employee but also the communication between a company’s various departments. Because emails, calendar entries, contacts and important customer information from all over the company, including across departments, can be quickly and easily assembled and accessed on-line. Replication with end devices or local storage is not necessary any more.

“The world has become more and more mobile. This not only results in field staff being constantly on the move and hurrying from one customer meeting to another, but also members of other departments are away on business more than ever. With ‘GEDYS IntraWare 7’ for BlackBerry we provide companies with a trendsetting and efficient solution for the mobile maintenance of customer relations. The advantages are that important contract documents can be accessed on the train, meetings can be prepared with all necessary records and appointments can be arranged”, Joachim Weber, Managing Director of GEDYS IntraWare GmbH explains.

A further advantage is the easy installation and integration of “GEDYS IntraWare 7” and the BlackBerry component into a company’s existing Lotus Notes environment. “Our mobile CRM solution not only perfects the 360 degree view of the customer but also considerably increases the efficiency of sales, marketing and service”, Weber summarizes.

You can find GEDYS IntraWare at the CeBIT 2008 in hall 2, stand E30. For further information please see www.gedys-intraware.com

As editorial office please note: Before, during and after the CeBIT 2008 contact persons from GEDYS IntraWare GmbH are at your disposal for face-to-face discussions. During CeBIT, we will have interesting technical contributions, product presentations and prepared interviews which you are invited to use for your reporting.