Petersberg - In most companies, it is necessary to generate meaningful and mainly trustful customer profiles and diagnoses of behaviour from the huge amount of data that occurs in the business processes. In order to react to these needs the CRM-specialist GEDYS IntraWare will launch the new module "Analytics", a complete data warehouse architecture for professional customer relationship management.

The new solution transfers the data that has been generated from customer details, sales and marketing experience collected in the operative CRM-system over a long period of time into detailed analyses. These analyses become the basis for marketing, sales and further customer-related activities. After being ascribed back into the CRM system, this analysis helps to precisely create and perform target-oriented marketing and sales campaigns.

"The 'learning' operative CRM-system offers accurately fitting analyses for customer care and the development of sales. It even evaluates the contact quality within certain time periods. All this is done inter-divisionally. Furthermore, by using the integrated up-to-date data, it continually matches all CRM-processes to new market forces", explains Joachim Weber, CEO of GEDYS IntraWare GmbH, the new module, which even allows for an effective sales controlling.

At this year's CRM-expo in Nuremberg on 5th and 6th November in Hall 10, booth D10, GEDYS IntraWare will present the new solution module "Analytics" as a preview. Also, they will take part in a lecture to comprehensively inform about the future of the collaborative CRM, taking into account the further development of Lotus Notes and the Web 2.0. Furthermore, the company will present the innovative principle of the CRM-suite 'GEDYS IntraWare 7', which allows a 360 degree view of the customer and the related company processes.

"Not only does our CRM-suite already provide all customer information with simply opening an e-mail, it also delivers strategic advantages in competition because of the efficient sales controlling and the marketing functions, which allow for a completely process-oriented campaign management", summarizes Weber the advantages of ‘GEDYS IntraWare 7'. These advantages have already been recognized by more than 3.600 big and medium-sized companies, which use the solutions of GEDYS IntraWare for the optimisation of their processes in sales, service and marketing worldwide.

At the CRM 360°-booth of GEDYS IntraWare the trade visitors also get the chance to gather information about the range of services the GEDYS IntraWare partners ECOPLAN, immediat and SoftM offer. For example, the CRM consulting company ECOPLAN is going to present its service management solution "tach'les" on the basis of Lotus Notes at this two days trade fair. By integrating the "GEDYS IntraWare 7" modules, the solution connects information, analyses and communication content for an optimal control of orders and projects.

According to the motto "all from one source" SoftM, on the other hand, will focus on its comprehensive service for hardware and IT infrastructure. Also the company immediate follows this track: They will present its consulting and IT solutions for a direct and comprehensive provision of information.