Already, 73% of businesses in Germany, Austria and Switzerland see, in the enhancement of their customer bond, their priority goal in Customer Relationship Management (CRM). The increased significance, in particular in the areas of marketing, production and consumer services, of the efficient management of campaigns and the focus on the use of CRM projects in businesses, has been confirmed by recent studies.

Above all, internet and e-mail communication have gained in significance as a medium of customer bonding, according to the estimation of market researchers Capgemini and Gardner. They have calculated that the mix of both means of communication will reach 75% in the future. Even the controlling and profitability of CRM measures have taken on a very high status for a number of businesses. These measures are, in particular, demanding in the areas of successful customer calculation and interface realisation between the fields of marketing, production and customer services. The result: The number of business demanding more 'Marketing-Automation' has risen by 32% within two years.

GEDYS IntraWare GmbH can also confirm the new trends in the CRM market and the ever increasing demands for effective solutions in customer bonding. The CRM specialists have long since reacted to the current developments and have concentrated on the focal point of marketing and campaign management. With it's new CRM module 'Marketing' (http://www.gedys-intraware.de/m02-gedys-7/marketing/), the company presented an extensive solution for process oriented campaign management at this years CeBit. The newly designed module exhaustively supports marketing and production in businesses from planning and implementation, right through to the successful evaluation of valuable marketing and production aspects.

This allows for the precise tool selection of exact focus groups in the market and the evasion of unnecessary losses due to scattering. Realtime analysis of costs over returns and the generation of sales opportunities have lead to information on the success of marketing aspects. Thanks to transparent information and seemless communication, as well as the simple involvement of production employees in campaign implementation, the 'Marketing' module can be integrated in the fields of marketing and production.

"Companies today demand a focused direction from marketing and sales campaigns which means that campaign management takes on a vital roll in the control of success", explained Ralf Geishauser, manager of GEDYS IntraWare. At the same time the expert also draws attention to the financial advantages: "Project experience has proven that efficient campaign management at the implementation period can raise production by 90% and reduce costs by between 30% and 50%. The response and cross selling rate can be improved by between 20% and 25% simultaneously."

* The statistics mentioned throughout this text are based on the CRM barometer 2005 & 2006 (Capgemini) as well as prognosis from House Gergner.