CRM-Suite "GEDYS 7" offers a 360-degree view of the customer 

Petersberg/Braunschweig, 21st of december 2007 - From sales to marketing over service to sales force – a company consists of a multitude of divisions, which are all in touch with the customer. Hence, business processes and workflow exceed the responsibilities of the different company divisions. The realization of successful marketing campaigns has lead to a customer service becoming more and more diverse and extending interdisciplinary lines. The coordinated teamwork of the single divisions is thus a major factor to support customer acquisition, establish customer loyalty and ensure customer satisfaction.

Technically spoken, this is called collaborative Customer Relationship Management (CRM). An appropriate implementation of such a software solution can offer companies a completely new way of managing customer relationships. "As a key functionality, it helps to pool the company’s strengths and address customers directly with integrated objectives and clearly defined responsibilities", Joachim Weber, managing director of GEDYS IntraWare GmbH, summarizes. At the same time, collaborative CRM optimizes business processes along the value chain. The positive results are lower costs, best possible use of all communication media and workflow acceleration.

With GEDYS 7 the CRM-supplier GEDYS IntraWare offers a software suite supporting customer relationship management by controlling and optimizing the cooperation of the company’s divisions (workflow management). The comprehensive software solution offers the staff a 360 degree view of the customer and provides relevant customer information with an incoming customer email.

From companywide management of addresses, group appointments, campaigns, complaints and documents, an ITIL conforming help desk, up to a sales information system –"GEDYS 7" organizes a company’s customer processes in an integrated and transparent way.

"At the touch of a button, every staff member can gain access to all relevant customer information as well as all related operations and projects displayed on the screen. Campaigns can hence be carried out more successfully division-wide, customer acquisition can be optimized and the support of existing customers greatly improved", Joachim Weber explains. Therefore, the CRM suite sets up a customer file including the complete customer’s history, which contains all relevant customer data such as email, fax, conversations, and meeting.

With GEDYS 7, external service providers and field force are also linked directly with the collaborative CRM. They can access the company’s CRM system via Internet without having to install computer software. This helps reduce cost and time. At the Lotusphere, taking place from 20 to 24 January 2008 in Orlando, Florida, USA, GEDYS IntraWare GmbH presents its comprehensive and innovative CRM solutions at pedestals 430-432.